E-Commerce Growth Campaign
High acquisition cost, weak tracking and campaigns with no clear structure.
Rebuilt the account as a full funnel with clean audience separation and clear offers.
Pixel + CAPI tracking, fresh creative angles and an optimized landing page.
PKR 548K revenue from PKR 119K ad spend with 352 purchases.
Before
- High acquisition cost
- Poor tracking
- Weak conversion rate
- Unstructured campaigns
After
- Better campaign structure
- Improved tracking
- Optimized landing page
- Better ROAS
- Lower acquisition cost